PASCHA has been born from a desire to create the simplest, purest and most delicious chocolate, without any of the additives or ingredients that might trigger allergic reactions for those with food allergies or intolerances. When I started my career in chocolate in England nobody in the industry paid any attention to the topic of food allergies. The focus of the chocolate industry at the time was on finding new ways of experiencing chocolate through product and ingredient complexity, and in finding new ways of shaving costs by lowering the cost of ingredients as long as taste was not compromised. It was the same story all over the food industry.